Firehouse Expo Announces New Exhibit Sales Director

Nashville, TN — Endeavor Business Media and the Firehouse Expo event team announced today the addition of Sandy Norris as the new Director of Sales.

Norris brings an impressive skill set to Firehouse Expo with 33 years of experience in media and event sales. Having spent most of her career with PennWell and most recently Clarion Events, Norris notably grew DISTRIBUTECH into North America’s largest transmission and distribution tradeshow, showcasing more than 500 exhibitors.

“I am excited about joining the Firehouse Expo team to apply my experience and significantly grow the exhibition side of the event. Working with customers to maximize their ROI is what I enjoy most about my job and I look forward to this new opportunity to build long-term business relationships,” said Norris.

“Sandy is an exciting addition to our team as we continue in our efforts to take Firehouse Expo to the next level. We are confident that her extensive experience and proven track record of building exhibit sales will generate new and highly-valuable opportunities for our existing and prospective customers,” said Bill MacRae, Group Publisher and Vice President.

Due to COVID-19 concerns, Firehouse Expo was recently postponed from July 20-25 to October 30-November 1 at the Music City Center in Nashville, TN.

The annual conference and expo will maintain its focus on training and educating the fire service through hands-on training classes, conference sessions, workshops and an exhibit floor showcasing more than 200 vendors. The event attracts approximately 4,000 attendees each year from across the United States. For event information, visit


Headquartered in Nashville, TN, Endeavor Business Media, LLC was formed in late 2017 to acquire and operate trade publications, websites, events, and marketing solutions. The company targets U.S. B2B audiences in the accounting, aviation, dental, facilities maintenance, fire & public safety, design engineering, buildings and construction, energy, manufacturing, industrial, technology, medical, securities, laser, lighting, oil & gas, public services, security, construction, vehicle repair, vending, and water & wastewater markets. The company has offices in Nashville, Tennessee; Tulsa, Oklahoma; Nashua, New Hampshire; Birmingham, Alabama; Sarasota, Florida; Skokie, Illinois; Fort Atkinson, Wisconsin; Akron, Ohio; Cleveland, Ohio; Santa Barbara, California; Fort Collins, CO, and Overland Park, KS. For more information, visit