Motor Age YouTube Channel Reaches 100,000 Subscriber Milestone

NASHVILLE, TN//April 26, 2023 Motor Age, the nation’s oldest automotive trade publication, was formed in 1899 and has had a YouTube channel since 2010. Of all the auto repair channels out there, we think it’s the only one that has been, as we say, “Advancing the automotive professional with accurate and up-to-date technical information.” The popular channel, with 618 videos (and counting) has amassed more than 10 million views. And it just surpassed 100,000 subscribers.

It’s through the hard work of Pete Meier – who began his tenure with Motor Age as technical editor and later transitioned to the position of creative director, technical, as his time became more consumed by video projects – that the YouTube channel has flourished.

“As a working technician prior to joining Motor Age, I knew how hard it was to access the training I needed to stay current,” Meier said. “I wanted to do everything I could as the technical editor to make training and related resources available to the men and women trying to earn their living as professional automotive techs. That gave birth to our social media efforts: Facebook, Instagram, Twitter, and, of course, YouTube.”

So, what makes Motor Age video content different?

“Over the past dozen years, I’ve tried to produce video content (for YouTube and in our live webcasts) that would help our viewers tackle the challenges of the rapidly changing technologies they face,” Meier continued. “And rather than focus on fixing a certain problem on a certain model vehicle, like so many other YouTube channels do, I wanted to focus on the underlying skills and knowledge needed to accurately diagnose and fix whatever rolled into their bays. Simply put, ‘Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.’ On our channel, I prefer to teach our viewers the why behind the how-to.”

Staying engaged with readers and viewers is another area where Meier has differentiated himself…and the YouTube channel.

“I want our readers and viewers to know that I am committed to their success, and I spend each morning answering their questions and comments. And I will continue to do so, even as my role changes here at Endeavor Business Media. Finally, thank you to everyone who subscribes to our channel. We wouldn’t be where we are without you!”

Subscribe to updates from Pete Meier, Technical Editor Brandon Steckler, Contributing Technical Editor Scott Brown, and more, at

 About Motor Age Magazine

Since 1899, Motor Age has served the automotive service professional by providing real-world technical information and service/repair solutions. In its mission to advance the automotive service industry, Motor Age provides the training and resources today’s working professional needs to remain competitive in an ever-increasingly technical field, visit

 About Endeavor Business Media’s Vehicle Repair Group

Offering the largest total reach in the automotive aftermarket, our portfolio of brands gives automotive service professionals more ways to connect, grow, and thrive at work. We Speak Car. Learn more at

Endeavor Business Media

Headquartered in Nashville, Tennessee, Endeavor Business Media was formed in 2017 to acquire and operate business media brands, events and marketing solutions. Today the company is one of the largest B2B Media companies in the US with more than 700 employees, 9,000 customers and a database of over 10 million business professionals.  The company serves business professionals and marketers in key business sectors such as aviation, buildings, construction, dental, electronics, energy, healthcare, manufacturing, networking systems, public safety, transportation, and water. The company has offices in Nashville, TN; Tulsa, OK; Nashua, NH; Birmingham, AL; Sarasota, FL; Skokie, IL; Fort Atkinson, WI; Houston, TX; Independence, OH; Fort Collins, CO, and Overland Park, KS. To learn more, visit